Using Instagram Stories can be an effective way to spread the word about your products and services. It’s also an excellent opportunity to show off your creativity. The platform gives users a variety of creative tools, from filters to stickers and text options, so you can create a unique story every time.
You can use a photo from your phone’s gallery or take a new one. Once you’ve selected the image, tap on the “Share” button to upload it. You’ll then be prompted to write a caption. This is an important step as it will appear at the top of the preview for your photo/video before it’s uploaded.
Make your text pop with color
You have a ton of options for adding text to your Stories. You can add a drop shadow or use the color palette to pick out the colors you want to appear in your text. Another great tip is to turn your text into a gradient rainbow. This is a fun and unique way to add texture to your text, while also making it stand out from the rest of your content on your profile.
Create a countdown to a product launch or special event
If you’re launching a new product, use Stories to create buzz for it. You can use a countdown sticker to make it even more exciting, and you can also encourage your followers to swipe up for more information about the product or to shop it online.
Create a tutorial on how to use your products
If your product is complex, create a video that shows people how to use it. This will help you build trust with your audience and encourage them to buy it. You can also post these videos on your Instagram feed so your followers can watch them when they’re not on Stories.
Promote sales and discounts
If you run an ecommerce business, you can use Instagram Stories to promote your upcoming promotions or sales. This will help you reach an even wider audience and bring more shoppers into your store or on your ecommerce website.
You can also use Instagram Stories to share links that will lead viewers to your website. These can be links to specific products or events, or simply to your contact page or blog. You can also include a link to your Facebook page or your Twitter account, and you can use hashtags to make it easier for people to find you.
Get into the habit of batching your content creation
Creating your Instagram Stories content one at a time can be tedious, especially if you’re a busy brand with a lot of competition on social media. But if you plan ahead and schedule your content, it’ll save you time and allow you to tell better stories.
Make your Instagram Stories more interactive
The more interactive your Stories are, the more likely your followers will engage with them. This can be done through polls, questions, quizzes, and stickers. You can also use GIFs, templates and other visual overlays to enhance your Stories and increase engagement.